Brief:
To design a leaflet advertising InDerby’s October Half Term activities, using the ‘Six’ characters and InDerby branding.
Process:
Approaching this task, I opted to design a leaflet that would provide a more practical use for families in order to increase the likelihood of families attending the activities. Therefore, I embedded the key feature of a ‘holiday plan’ calendar in the leaflet. This A5 leaflet was made to unfold into an A3 poster that could be placed on a wall.
The autumnal theme of the leaflet was created using the leaf imagery from the front cover, and spreading the ‘falling’ leaves across the inside of the leaflet. The leaflet is defined by clear boxed sections to provide clarity over activities advertised in the leaflet.
