Brief:
At the time this brief was given, the only branding the company had was the logo. I was tasked with creating an A5 flyer advertising Geo Green Power’s full offering, using the logo as the basis of the company’s branding.
Process
To begin the process of creating this leaflet, I first established branding through a number of mediums. This began with using the colour of the logo to create a simple border for the leaflet, and then creating vectors that could be used as part of the company’s branding.The approach I chose for this leaflet was to draw in the audience with an environmental message and followed this with the cost-saving advantage. I used an image of the earth and bold typography to draw the eye and establish an environmental benefit to the services provided. The composition of the leaflet was intended to take the customer through a journey from discovering that they can save money and the earth, to the services that Geo Green Power offer in order to achieve this.
