Brief:
With a communications challenge of conflicting messages of recruiting both mentors and mentees at the same time, I was asked to create visuals that worked within the Global Buddies brand but made a clear distinction between mentors and mentees that would be fully communicated once paired with copy (on social, website etc.)
Process:
The Global Buddies brand only features three colours of wider brand, so I chose to use just one of the secondary colours for each to create distinctly different visuals - and to use the primary navy brand colour in opposite aspects of the design.
